(If just thinking about not having tools like Google Workspace, Calendly, and Dubsado kind of made your eye twitch, well, you’re in good company!)
My parents owned a party rentals business for 25+ years. tents, tables, chairs, everything you could need for an event or a wedding—but they never invested in software that would have made their lives so much easier.
As a kid, I spent my weekends with my dad driving around in the big box truck to set up for these events. Meanwhile, my mom was always busy answering phone calls, sending contracts and invoices (by mail!), and trying to keep up with (and remember) everything that needed to be done. They worked so hard, and without digital tools to help them, staying on top of everything was a completely manual and completely stressful process.
I think that’s a huge part of why I’m so passionate about strategic systems now, and why I’m such a big advocate for giving yourself the permission to make smart business investments.
Most businesses eventually hit a ceiling that has nothing to do with their talent, vision, or work ethic. They hit the ceiling of their systems: the gap between what they're capable of creating and what they can consistently deliver.
That’s why I don’t see Dubsado implementation as just “getting organized” or “reducing your admin.” This work is really about pairing strategic thinking with technical expertise to transform how your business operates and feels, to you and to your clients.
When your backend operations are designed thoughtfully, they do more than deal with the details. They create confidence. They maintain boundaries while exceeding expectations. They turn routine touchpoints into opportunities to build real relationships. And they position your business for real, lasting growth.
Going above and beyond for every client
Doing things right the first time
Making complex things feel manageable
The peace of mind that comes from solid foundations
Creating room to breathe in your business
Making every minute count with your loved ones
Supporting your success for the long haul
Real solutions that grow with you
Making thoughtful investments
Work that lets you thrive, not just survive
Doing things right the first time
Going above and beyond for every client
Making complex things feel manageable
The peace of mind that comes from solid foundations
Creating room to breathe in your business
Making every minute count with your loved ones
Supporting your success for the long haul
Real solutions that grow with you
Making thoughtful investments
Work that lets you thrive, not just survive
but most importantly:
(Also: that boating in the summer is the nicest way to spend a day, that Justin’s Peanut Butter Cups are an elite dessert, and that David & Patrick’s Schitt’s Creek wedding was just about perfect.)
When we team up, you get to skip all of the trial and error and jump straight into a Dubsado setup that’s perfectly tailored to you.
With proven workflows, tested email templates, and custom frameworks that actually make sense for every single step of your client experience, we’re not just clicking buttons and setting up automations. We’re setting you up to confidently take on bigger projects, deliver the kind of premium experience that gets people talking, and grow in the ways that matter most to you.
As a Certified Dubsado Specialist, I’ll guide you through with clear expertise and intentional strategy from someone who's seen inside successful businesses like yours and knows how to make them run even better.