When I was about to become a mom… I thought I had it all figured out.
I’d work during nap time. Answer emails during quiet moments. I could grow my business while spending every day at home with my daughter.
It seemed simple enough… Then she was born.
Immediately, I realized that the version of motherhood and business I had imagined didn’t actually match my reality.
If you’re trying to build a business while raising young children, I need to warn you now that this post isn’t about having all the answers.
But I am going to share what has worked for me, what hasn’t, and the mindset shifts that helped me stop chasing the impossible goal of doing it all.
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When my daughter was born, I was convinced I could structure my work around her schedule.
It was simple: She would nap. I would work.
My husband would take over when he got home.
Anything that had been left unfinished would get done in the evenings.
I looked great on paper, but in practice, I was extremely stressed and overwhelmed.
I found myself constantly watching the clock, trying to time calls around naps, hoping she would sleep long enough for me to get through a project, and feeling overwhelmed whenever the day didn’t go according to plan.
Eventually, I realized that if I wanted to continue growing my business, I needed support. Because the problem wasn’t my daughter, but that I was trying to plan my day around something that I couldn’t predict or control.
When my daughter was around six months old, we hired childcare for the first time.
Later we added daycare.
It was one of the best decisions we could have made for both my business and my family.
I know childcare can be an emotional topic and for a long time I felt guilty. I was so worried about what people would think.
I worried people would think I wasn’t as committed as a mother.
I worried clients wouldn’t hire me if they knew I had a baby at home.
I couldn’t win.
Now when I look back, I can see how much of that was fear talking. People will always have opinions. Only YOU know what decision is best for you and your family.
And the truth is that building support doesn’t mean you’re failing.
It’s creating a system that allows everyone to thrive.

Around the same time we started adding childcare, I was also realizing something else.
My business needed to change. I enjoyed my work and the offers I had, but I was spreading myself way too thin.
At the time, I was offering blogging, Pinterest management, and Dubsado services. With so many different offers, there just weren’t enough hours in the day to do everything well.
So I made a decision- I phased out my blogging clients and focused entirely on Dubsado services.
It was scary to go all in on one thing, but it was also the best thing to happen to my business.
Not only did it simplify my workload, but it allowed me to become incredibly good at one thing instead of trying to do several things at once.
This is one of the biggest lessons motherhood taught me:
Sometimes growth comes from doing less, not more.
One thing I didn’t fully appreciate before becoming a parent is how different types of work require different levels of focus.
The work I do inside Dubsado requires deep concentration.
When I’m building workflows, mapping client experiences, and setting up systems, I can’t be interrupted every few minutes.
Mistakes matter. Details matter. Focus matters.
That’s why I’ve had to become much more intentional about deciding:
What tasks can happen while my daughter is home?
And what tasks absolutely require childcare?
Once I started separating those two categories, my days became much less frustrating and even felt like they started to flow.
One thing I want every parent listening to hear is this:
There isn’t one perfect way to work from home with kids.
I wish someone had told me this when I was in those early days. What works for one family may not work for yours and what you see online is just one small part of the picture. There is no ‘right’ way to balance work and motherhood.
For us, daycare has been incredibly valuable. Not just for me and my business, but for my daughter, too.
She loves being around other children.
She thrives on routine, community, and learning new things.
Following my gut and paying attention to what she needed finally helped me stop comparing our situation to everyone else’s.
If there’s one thing I’d encourage you to do, it’s to keep reading, learning, and exposing yourself to different perspectives on parenting.
One resource that completely changed my perspective was the book Hunt, Gather, Parent.
The book challenges the idea that children need to exist in a completely separate world from adults.
Instead of spending all day entertaining our kids and then trying to squeeze our own lives into the hours after bedtime, it encourages parents to integrate children into everyday life.
That mindset shift has been huge for me.
Whether it’s cooking, gardening, running errands, or even small parts of my business, I’ve been looking for ways to include my daughter rather than constantly separating “mom life” and “real life.”
It’s definitely not perfect. But it feels much more sustainable.
One practical tip that has helped tremendously came from Big Little Feelings.
The idea is simple: Give your child ten minutes of completely undivided attention.
No phone, or multitasking, or distractions.
It’s such a simple practice, but I’ve found it makes a huge difference.
Because sometimes what our kids need most isn’t more time. It’s more connection.
If there’s one thing motherhood keeps teaching me, it’s that every season requires a new solution.
Just when you think you’ve figured things out, your child changes. And suddenly what worked six months ago doesn’t work anymore.
For a long time, I would try to fight it and get frustrated.
Now I lean into it and expect it.
Instead of searching for the ‘perfect system’ that will work forever. I’m directing my focus on building flexibility, asking for support, and trusting that we’ll figure out the next season when we get there.
One thing I hope you take away from this conversation is that there is no perfect way to work from home with kids. Your schedule might always be changing. Your version of motherhood might be totally different than anybody else.
And that’s okay.
Motherhood requires flexibility and so does owning a business.
I don’t believe the most successful women are the ones who found the perfect system.
I think they’re the ones who continue to adapt, ask for support, and are willing to pivot to grow right alongside their children.
The hardest (and best) moment while transitioning into motherhood was when I realized I couldn’t keep doing everything. I had to simplify.
That meant narrowing my services, creating better systems, and building a business that could support the life I actually wanted.
It’s one of the reasons I’m so passionate about helping service providers streamline their client experience through Dubsado.
Because when your systems work for you, you create more space for the things that matter most.
If you’re ready to simplify your workflows and create a more sustainable business, I’d love to chat.
Let’s Connect:
Website: kellymccracken.co
Work with Me: kellymccracken.co/services
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Podcast Show Notes: kellymccracken.co/podcast







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